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소비자의 의사결정 방식이 랜덤박스 구매의도에 미치는 영향: 긍정적 불확실성과 위험성 평가를 중심으로
Author(s) -
Yoon Jin Heon,
Hye Bin Rim,
Byung-Kwan Lee
Publication year - 2020
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - Korean
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2020.21.1.109
Subject(s) - psychology , psychoanalysis

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