광고메시지에 등장하는 추천인에 대한 사회적 거리감이 광고메시지 효과에 미치는 영향
Author(s) -
JeongMee Song
Publication year - 2019
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - Korean
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2019.20.3.341
Subject(s) - psychology , psychoanalysis
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