Open AccessThe Role of Account Justificableness in Mental Accounting
Author(s) -
임혜빈,
ByungKwan Lee,
Yoon Jin Heon
Publication year - 2019
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2019.20.1.153
Subject(s) - psychology , mental accounting , cognitive psychology , social psychology , accounting , actuarial science , economics
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