Open AccessThe Impact of Webtoon Context, Advertisement Types and Location on the Advertising Effect in Webtoon
Author(s) -
SeungYeob Yu,
EunHee Kim
Publication year - 2019
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2019.20.1.1
Subject(s) - advertising , context (archaeology) , psychology , business , history , archaeology