Open AccessThe Impact of Webtoon Context, Advertisement Types and Location on the Advertising Effect in Webtoon
Author(s) -
SeungYeob Yu,
EunHee Kim
Publication year - 2019
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2019.20.1.1
Subject(s) - advertising , context (archaeology) , psychology , business , history , archaeology
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