Open AccessAn Exploratory Study on the Characteristics of Branded Contents
Author(s) -
Young Sun Oh,
You Myung Lim,
Dongsup Youm
Publication year - 2018
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.4.703
Subject(s) - psychology , exploratory research , social psychology , cognitive psychology , sociology , anthropology