Open AccessAn Exploratory Study on the Characteristics of Branded Contents
Author(s) -
오영선,
염동섭,
You Myung Lim
Publication year - 2018
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.4.703
Subject(s) - psychology , exploratory research , social psychology , cognitive psychology , sociology , anthropology
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