Open AccessThe Effects of added(vs. removed) attributes and processing fluency on premium product purchase intention
Author(s) -
Su hyun Boo,
Ye Na Jo,
한금만
Publication year - 2018
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.4.631
Subject(s) - psychology , fluency , processing fluency , product (mathematics) , cognitive psychology , social psychology , mathematics education , mathematics , geometry