Open AccessThe Effects of added(vs. removed) attributes and processing fluency on premium product purchase intention
Author(s) -
부수현,
한금만,
Ye Na Jo
Publication year - 2018
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.4.631
Subject(s) - psychology , fluency , processing fluency , product (mathematics) , cognitive psychology , social psychology , mathematics education , mathematics , geometry
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