Open AccessThe influence of maximization, regulatory focus, and anticipated regret on purchasing decision satisfaction
Author(s) -
YANGYOON,
정예랑
Publication year - 2018
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.3.483
Subject(s) - regret , regulatory focus theory , psychology , purchasing , maximization , focus (optics) , social psychology , cognitive psychology , marketing , business , computer science , machine learning , physics , creativity , optics
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