Open AccessThe effects of material product and experiential product types on advertising attitudes, consumer happiness and repurchase intention: A time perception perspective
Author(s) -
Yun TaiWoong
Publication year - 2018
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.2.373
Subject(s) - happiness , psychology , perspective (graphical) , experiential learning , product (mathematics) , perception , advertising , social psychology , mathematics education , art , business , visual arts , mathematics , neuroscience , geometry