Open AccessThe Effect of Price Claims, Comparisons and Temporal distances on Consumer's Perceived Value
Author(s) -
이윤주,
전홍식,
김옥이
Publication year - 2018
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.2.307
Subject(s) - psychology , value (mathematics) , social psychology , statistics , mathematics
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