Open AccessThe factors which influence Explicit and Implicit Brand Attitudes: Focused on self-brand connection, brand performance, and self-esteem
Author(s) -
Oh jayoung
Publication year - 2018
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.2.259
Subject(s) - psychology , connection (principal bundle) , self esteem , social psychology , advertising , mathematics , business , geometry