Open AccessThe factors which influence Explicit and Implicit Brand Attitudes: Focused on self-brand connection, brand performance, and self-esteem
Author(s) -
오자영
Publication year - 2018
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.2.259
Subject(s) - psychology , connection (principal bundle) , self esteem , social psychology , advertising , mathematics , business , geometry
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