Open AccessThe influence of attractiveness on consumer responses toward celebrity endorsers who have engaged in immoral behavior
Author(s) -
최지은
Publication year - 2018
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.1.25
Subject(s) - psychology , attractiveness , social psychology , physical attractiveness , psychoanalysis
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