Open AccessThe influence of attractiveness on consumer responses toward celebrity endorsers who have engaged in immoral behavior
Author(s) -
Jieun Choi
Publication year - 2018
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.1.25
Subject(s) - psychology , attractiveness , social psychology , physical attractiveness , psychoanalysis