Open AccessThe Effects of Consumers' Empathic Responses and Expected Participation of Others on Their Boycott Decision: Moderating Role of the Severity of Negative Events
Author(s) -
신성연,
SungWook Yoon
Publication year - 2018
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.1.161
Subject(s) - boycott , psychology , social psychology , law , politics , political science
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