Open AccessEmoticon effects in Brand Fan Page: Mediating role of brand perception and moderating role of consumer’s visit motivation
Author(s) -
유소미,
JIEUNLEE
Publication year - 2018
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2018.19.1.139
Subject(s) - psychology , perception , advertising , social psychology , business , neuroscience
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