Open AccessThe Effects of Time Perspective on Advertising Persuasion
Author(s) -
Jung Yong Ahn,
Yongjun Sung
Publication year - 2017
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2017.18.4.739
Subject(s) - persuasion , psychology , time perspective , perspective (graphical) , social psychology , advertising , cognitive psychology , artificial intelligence , business , computer science
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