Open AccessThe Differential Effects of Reference Product to Donation Messages on Consumers' Donation Intentions: The Focus on the Role of Anticipated Guilt
Author(s) -
So Mi Yu,
Seunghee Han
Publication year - 2017
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2017.18.4.639
Subject(s) - donation , psychology , product (mathematics) , focus (optics) , social psychology , regulatory focus theory , differential (mechanical device) , advertising , business , law , political science , physics , geometry , mathematics , optics , engineering , aerospace engineering , creativity