Open AccessThe Effects of Self-Construal on Gift-Giving Consumption
Author(s) -
Hyuna Tak,
Youngshin Sung,
Yongjun Sung
Publication year - 2017
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2017.18.4.587
Subject(s) - psychology , self construal , gift giving , social psychology , construal level theory , consumption (sociology) , cognitive psychology , aesthetics , art , interdependence , finance , conflict of interest , economics , political science , law
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