Open AccessThe effect of self-regulatory on small indulgence: Focusing on justification clue and scarcity message
Author(s) -
부수현,
Go Bong Choi
Publication year - 2017
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2017.18.3.461
Subject(s) - indulgence , psychology , scarcity , social psychology , cognitive psychology , philosophy , microeconomics , economics , theology
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