Open AccessEffects of temporal distance, construal level, and subjective time perception on the preference of advertising message
Author(s) -
임지은
Publication year - 2017
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2017.18.3.441
Subject(s) - construal level theory , psychology , preference , perception , cognitive psychology , social psychology , advertising , business , neuroscience , economics , microeconomics