Open AccessThe Influence of Mass Media on Corporate Trust - Focusing on the Perceived Trustworthiness -
Author(s) -
Youngshin Sung,
Yongjun Sung,
박보혜,
박하연
Publication year - 2016
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2016.17.4.825
Subject(s) - trustworthiness , psychology , mass media , social psychology , advertising , business