Open AccessThe Effects of Social Exclusion and Recipient’s Facial Expression on Consumer Responses to Public Service Advertisement: Focused on Duchenne Smile and Sad Face
Author(s) -
Joung Sik Son,
ByungKwan Lee
Publication year - 2016
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2016.17.2.357
Subject(s) - psychology , facial expression , face (sociological concept) , advertising , expression (computer science) , social network service , social psychology , social influence , communication , sociology , business , computer science , social science , programming language
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