Open AccessThe Effects of Social Exclusion and Recipient’s Facial Expression on Consumer Responses to Public Service Advertisement: Focused on Duchenne Smile and Sad Face
Author(s) -
Jung-Sik Son,
Byung-Kwan Lee
Publication year - 2016
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2016.17.2.357
Subject(s) - psychology , facial expression , face (sociological concept) , advertising , expression (computer science) , social network service , social psychology , social influence , communication , sociology , business , computer science , social science , programming language