Open AccessStructural analysis between use motives, perceived usefulness and advertisement effect of mobile LBA(Location Based Advertising)
Author(s) -
염동섭
Publication year - 2016
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2016.17.2.271
Subject(s) - advertising , psychology , social psychology , business
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom