Open AccessThe Effect of Metaphoric Message on Perceived Instrumentality in the Means-Goal Relationship
Author(s) -
박은영,
Jung Min Jang
Publication year - 2016
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2016.17.1.81
Subject(s) - psychology , zhàng , social psychology , cognitive psychology , china , political science , law
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