Open AccessHow Do Consumers Respond to Shopping Environments?:Proposing the Theory of Shopping Congruence
Author(s) -
Eun Jung Choi
Publication year - 2016
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2016.17.1.57
Subject(s) - congruence (geometry) , psychology , advertising , social psychology , business
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