Preference reversals in attraction effect on multistage decision making strategy
Author(s) -
KimJaeHwi,
Eun-Ha Han
Publication year - 2016
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2016.17.1.33
Subject(s) - attraction , psychology , preference , cognitive psychology , social psychology , statistics , mathematics , philosophy , linguistics
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