Open AccessThe moderating role of visual perspective of ad visual in the effect of temporal distance on responses toward advertisement
Author(s) -
Seok-Bong Woo,
Seong-soo Lee
Publication year - 2016
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2016.17.1.101
Subject(s) - psychology , perspective (graphical) , cognitive psychology , social psychology , advertising , art , visual arts , business