Open AccessThe Effects of Message Framing of product benefit and Temporal Distance on Advertisng Attitude and Purchase Intention of Social Enterprise Product
Author(s) -
Kwak Jae Pil,
Hongsik John Cheon
Publication year - 2016
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2016.17.1.1
Subject(s) - psychology , framing (construction) , product (mathematics) , advertising , social media , social psychology , business , computer science , world wide web , engineering , mathematics , geometry , structural engineering