Open AccessFactors influencing preference toward personalized products in gift-giving situations: social relationship as moderating effect between gift buyers and gift recipients and self-construal of gift buyers
Author(s) -
Joongdae Choi
Publication year - 2015
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.4.609
Subject(s) - gift giving , psychology , self construal , preference , social psychology , construal level theory , advertising , microeconomics , economics , interdependence , business , finance , conflict of interest , political science , law