Open AccessPPL Advertising Effects of the Types of Product Placement and Exposure time
Author(s) -
Eun A Park,
김동환
Publication year - 2015
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.4.585
Subject(s) - psychology , product placement , product (mathematics) , advertising , mathematics , business , geometry
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom