Open AccessPPL Advertising Effects of the Types of Product Placement and Exposure time
Author(s) -
Eun A Park,
김동환
Publication year - 2015
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.4.585
Subject(s) - psychology , product placement , product (mathematics) , advertising , mathematics , business , geometry