Open AccessThe impact of association strength between background image and the product in a visual comparative advertising on perception of divergence, relevance and creativity
Author(s) -
안은미
Publication year - 2015
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.3.541
Subject(s) - psychology , association (psychology) , creativity , perception , product (mathematics) , relevance (law) , divergence (linguistics) , visual attention , advertising , cognitive psychology , social psychology , mathematics , linguistics , philosophy , geometry , neuroscience , political science , law , psychotherapist , business
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