Open AccessThe impact of association strength between background image and the product in a visual comparative advertising on perception of divergence, relevance and creativity
Author(s) -
an eun mi
Publication year - 2015
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.3.541
Subject(s) - psychology , association (psychology) , creativity , perception , product (mathematics) , relevance (law) , divergence (linguistics) , visual attention , advertising , cognitive psychology , social psychology , mathematics , linguistics , philosophy , geometry , neuroscience , political science , law , psychotherapist , business