Open AccessThe Impact of individualism-collectivism, moral norm on intention of proenvironmental behavior and proenvironmental consumption: focusing on moderating effect of price sensitivity
Author(s) -
김종흠
Publication year - 2015
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.3.519
Subject(s) - psychology , collectivism , social psychology , individualism , norm (philosophy) , consumption (sociology) , economics , sociology , epistemology , social science , philosophy , market economy
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