Open AccessA Study on the Effects of Self-construal on Preference for Product Assortment and Variety Seeking Behavior
Author(s) -
김수민,
ByungKwan Lee
Publication year - 2015
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.3.499
Subject(s) - psychology , preference , construal level theory , self construal , product (mathematics) , variety (cybernetics) , social psychology , cognitive psychology , microeconomics , economics , statistics , mathematics , interdependence , geometry , political science , law
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