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Shame and Conspicuous Consumption: Choosing Loud Logos as an Ego-protective Behavior
Author(s) -
김가은,
Young Woo Sohn,
임혜빈
Publication year - 2015
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.3.477
Subject(s) - shame , psychology , logos bible software , id, ego and super ego , social psychology , conspicuous consumption , consumption (sociology) , aesthetics , art , computer science , emerging markets , economics , macroeconomics , operating system

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