Open AccessThe influence of regulatory focus, self-regulation, and affect on impulsive buying intention
Author(s) -
김지아,
YANGYOON
Publication year - 2015
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.3.455
Subject(s) - regulatory focus theory , psychology , affect (linguistics) , affect regulation , focus (optics) , social psychology , communication , attachment theory , physics , creativity , optics
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