Open AccessThe factors which influence Implicit and Explicit Brand Attitudes: Focused on body image and upward comparison
Author(s) -
오자영
Publication year - 2015
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.2.385
Subject(s) - psychology , implicit attitude , social psychology , cognitive psychology , image (mathematics) , brand image , advertising , computer vision , computer science , business
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