Open AccessThe effect of small package size on self-control intention: focus on the isolation effect and regulatory focus
Author(s) -
KimJaeHwi,
하효림
Publication year - 2015
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.2.309
Subject(s) - isolation (microbiology) , psychology , focus (optics) , regulatory focus theory , control (management) , social psychology , cognitive psychology , computer science , artificial intelligence , physics , optics , creativity , microbiology and biotechnology , biology
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