Open AccessRoles of Brand Reputation, Product Information and Discount Rate in Mobile Advertisement
Author(s) -
Sungwook Yoon,
조현정
Publication year - 2015
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.2.291
Subject(s) - advertising , reputation , product (mathematics) , psychology , business , marketing , mathematics , sociology , social science , geometry
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