Open AccessEffects of non-celebrity ad endorser's physical attractiveness and gaze direction on consumer's ad information processing
Author(s) -
Jungsuk Kang
Publication year - 2015
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.2.269
Subject(s) - attractiveness , psychology , gaze , advertising , cognitive psychology , social psychology , psychoanalysis , business