Open AccessEffects of non-celebrity ad endorser's physical attractiveness and gaze direction on consumer's ad information processing
Author(s) -
강정석
Publication year - 2015
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2015.16.2.269
Subject(s) - attractiveness , psychology , gaze , advertising , cognitive psychology , social psychology , psychoanalysis , business
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