Open AccessThe Effect of Denomination on Purchase Decision Making: Focusing on the Construal Level Theory
Author(s) -
KimJaeHwi,
김수정
Publication year - 2014
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2014.15.3.483
Subject(s) - construal level theory , psychology , social psychology , cognitive psychology