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The Effect of Denomination on Purchase Decision Making: Focusing on the Construal Level Theory
Author(s) -
KimJaeHwi,
김수정
Publication year - 2014
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2014.15.3.483
Subject(s) - construal level theory , psychology , social psychology , cognitive psychology

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