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Use of Motivations, Benefits and Loss Factors effect on Recommendation of Reward Application
Author(s) -
SeungYeob Yu,
Jinhee Kim
Publication year - 2014
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2014.15.2.279
Subject(s) - psychology , social psychology

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