Open AccessThe Effects of Store Image and Price Discount on Consumers’ Impulse Buying
Author(s) -
김영미,
이형주
Publication year - 2014
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2014.15.2.255
Subject(s) - impulse (physics) , advertising , psychology , image (mathematics) , business , computer science , computer vision , physics , quantum mechanics
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