Open AccessThe Effects of Store Image and Price Discount on Consumers’ Impulse Buying
Author(s) -
Young Mi Kim,
lee hyoung ju
Publication year - 2014
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2014.15.2.255
Subject(s) - impulse (physics) , advertising , psychology , image (mathematics) , business , computer science , computer vision , physics , quantum mechanics