Open AccessThe effects of the impulsive buying tendency and anticipated guilt on consumer choice between hedonic and utilitarian goods
Author(s) -
YANGYOON,
Min-ji Park
Publication year - 2014
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2014.15.1.41
Subject(s) - psychology , social psychology , advertising , business
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