Open AccessThe Effects of Money and Accountability on Consumer Choices -Focusing on Compromise and Attraction Effects
Author(s) -
JinYong Lee,
김서아
Publication year - 2014
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2014.15.1.171
Subject(s) - attraction , compromise , accountability , psychology , social psychology , advertising , business , law , political science , philosophy , linguistics