Open AccessThe Effects of Money and Accountability on Consumer Choices -Focusing on Compromise and Attraction Effects
Author(s) -
Jinyong Lee,
김서아
Publication year - 2014
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2014.15.1.171
Subject(s) - attraction , compromise , accountability , psychology , social psychology , advertising , business , law , political science , philosophy , linguistics
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