Open AccessThe Influences of Attractive Ad Model on Product Evaluation: Competitive Context and Product Type Effect
Author(s) -
정병욱,
김영조
Publication year - 2014
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2014.15.1.145
Subject(s) - context (archaeology) , psychology , product (mathematics) , white (mutation) , chemistry , history , mathematics , geometry , biochemistry , archaeology , gene
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