Open AccessThe Influences of Attractive Ad Model on Product Evaluation: Competitive Context and Product Type Effect
Author(s) -
정병욱,
Yeung-Jo Kim
Publication year - 2014
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2014.15.1.145
Subject(s) - context (archaeology) , psychology , product (mathematics) , white (mutation) , chemistry , history , mathematics , geometry , biochemistry , archaeology , gene