Open AccessConsumer Satisfaction in Cross-Channel Shopping based on the Expectation Disconfirmation Theory
Author(s) -
Jun Sang Min
Publication year - 2013
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2013.14.4.629
Subject(s) - psychology , channel (broadcasting) , advertising , computer science , telecommunications , business