Open AccessPPL Advertising Effects of Frequency of Exposure and Prior Brand Attitude
Author(s) -
Eun A Park,
양윤
Publication year - 2013
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2013.14.3.507
Subject(s) - psychology , advertising , business