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PPL Advertising Effects of Frequency of Exposure and Prior Brand Attitude
Author(s) -
Eun A Park,
양윤
Publication year - 2013
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2013.14.3.507
Subject(s) - psychology , advertising , business

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