Open AccessThe Effect of Consumers' Self-Regulatory Mode on Time-Scarcity Promotion
Author(s) -
백소라,
Sun-Jin Hwang,
Junsang Yeo
Publication year - 2013
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2013.14.3.471
Subject(s) - scarcity , promotion (chess) , psychology , mode (computer interface) , regulatory focus theory , social psychology , microeconomics , economics , computer science , human–computer interaction , political science , politics , creativity , law
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