Open AccessThe effects of two different types of envy on product liking and willingness to purchase: The moderating role of self-esteem
Author(s) -
구현진,
임혜빈,
Young Woo Sohn
Publication year - 2013
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2013.14.3.427
Subject(s) - psychology , social psychology , product (mathematics) , self esteem , mathematics , geometry
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