Open AccessThe effects of two different types of envy on product liking and willingness to purchase: The moderating role of self-esteem
Author(s) -
구현진,
Young Woo Sohn,
Hye Bin Rim
Publication year - 2013
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2013.14.3.427
Subject(s) - psychology , social psychology , product (mathematics) , self esteem , mathematics , geometry