Open AccessSocial Commerce motivations, benefits and dissatisfaction factors the impact on the buying behavior loyalty
Author(s) -
김구성
Publication year - 2013
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2013.14.2.343
Subject(s) - psychology , loyalty , social commerce , social psychology , advertising , marketing , social media , business , political science , law
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom