Open AccessThe difference of perception and subjective value between price discount promotion and bonus pack promotion
Author(s) -
Ryu Yeon Jae
Publication year - 2013
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2013.14.2.295
Subject(s) - promotion (chess) , psychology , value (mathematics) , perception , social psychology , advertising , business , statistics , mathematics , political science , neuroscience , politics , law