Open AccessThe difference of perception and subjective value between price discount promotion and bonus pack promotion
Author(s) -
유연재
Publication year - 2013
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2013.14.2.295
Subject(s) - promotion (chess) , psychology , value (mathematics) , perception , social psychology , advertising , business , statistics , mathematics , political science , neuroscience , politics , law
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