Open AccessThe Effects of Field and TV Sports Sponsorship in Sporting Events
Author(s) -
Sungwook Yoon,
신성연,
정문흠
Publication year - 2013
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2013.14.2.247
Subject(s) - psychology , advertising , field (mathematics) , business , mathematics , pure mathematics
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